Great leaders are almost always great simplifiers who can cut through argument, debate and doubt, to offer a solution everybody can understand.
Colin Powell, borrowed it from Michael Korda, Simon & Shuster editor.
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Challenge: It was in the news: Coca-Cola Company was under fire. For starters, Coke was missing a strong message for sustainable practices. But there was something more going on. Coca-Cola's market share was dropping. Their relationships were suffering from the inside and out. Their employees, their customers, their bottlers, and their vendors were disconnected from the company's mission. Coca-Cola, one of the most successful companies in history, was missing a strategy for growth.
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Challenge: SmartWool is a hugely popular American brand of winter apparel. But SmartWool had been experiencing fluxes in management, causing disorganization in many departments and logistical challenges for effective leadership and communication. How could SmartWool, owned by Timberland, maintain its identity and focus in a global corporate marketplace?
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